--- title: Strength and Conditioning Blog | BridgeAthletic | BridgeAthletic description: At Bridge, we are all athletes and coaches first. As athletes, our team has experienced everything from riding the pine on JV, to winning NCAA championships, to competing in the Olympic Games. As coaches, we have helped countless athletes reach their full potential, winning everything from age group section championships to Olympic Gold Medals. --- [![BridgeAthletic Blog](https://blog.bridgeathletic.com/hs-fs/hub/414934/file-1317417595.png?width=150&height=50&name=file-1317417595.png "BridgeAthletic Blog")](https://blog.bridgeathletic.com) - [BridgeAthletic.com→](https://bridgeathletic.com/) ## BridgeAthletic At Bridge, we are all athletes and coaches first. As athletes, our team has experienced everything from riding the pine on JV, to winning NCAA championships, to competing in the Olympic Games. As coaches, we have helped countless athletes reach their full potential, winning everything from age group section championships to Olympic Gold Medals. Find me on: ### Recent Posts ## [Six Benefits of Exercise on Mental Health and How to Program it](https://blog.bridgeathletic.com/the-benefits-of-exercise-on-mental-health-and-how-to-program-it) By [BridgeAthletic](https://blog.bridgeathletic.com/author/bridgeathletic) on February 19, 2025 - [Tweet](https://twitter.com/share) [![](https://blog.bridgeathletic.com/hubfs/workout-blog-image.png)](https://blog.bridgeathletic.com/the-benefits-of-exercise-on-mental-health-and-how-to-program-it) Exercise is not only vital for physical health but also plays a transformative role in mental well-being. The relationship between fitness and mental health is backed by robust scientific principles and research, highlighting exercise as a powerful tool to combat stress, anxiety, depression, and more. Below, we explore the key mental health benefits of exercise, the mechanisms behind these benefits, and the types of exercise that yield the best results for each area, including recommendations for frequency, duration, and intensity. [Read More](https://blog.bridgeathletic.com/the-benefits-of-exercise-on-mental-health-and-how-to-program-it) [Coaching Tips](https://blog.bridgeathletic.com/topic/coaching-tips) [Programming Research](https://blog.bridgeathletic.com/topic/programming-research) ## [Excelsior Rotterdam Partners with BridgeAthletic](https://blog.bridgeathletic.com/excelsior-rotterdam-partnership-announcement) By [BridgeAthletic](https://blog.bridgeathletic.com/author/bridgeathletic) on January 17, 2025 - [Tweet](https://twitter.com/share) [![](https://blog.bridgeathletic.com/hubfs/Untitled%20design%20(46).png)](https://blog.bridgeathletic.com/excelsior-rotterdam-partnership-announcement) BridgeAthletic is proud to announce a new partnership with [Excelsior Rotterdam](https://excelsiorrotterdam.nl/), a distinguished club competing in the Keuken Kampioen Divisie, one of the most competitive and highly-regarded leagues in Dutch football. This collaboration will empower Excelsior’s performance staff to streamline their training processes and deliver cutting-edge, individualized performance programming using BridgeAthletic. [Read More](https://blog.bridgeathletic.com/excelsior-rotterdam-partnership-announcement) [Company News](https://blog.bridgeathletic.com/topic/company-news) ## [4 Proven Offers to Attract Clients and Boost Sales for Your Training Business](https://blog.bridgeathletic.com/4-proven-offers-to-attract-clients-and-boost-sales-for-your-training-business) By [BridgeAthletic](https://blog.bridgeathletic.com/author/bridgeathletic) on November 25, 2024 - [Tweet](https://twitter.com/share) [![](https://blog.bridgeathletic.com/hubfs/Blog%20Image%20-%202.png)](https://blog.bridgeathletic.com/4-proven-offers-to-attract-clients-and-boost-sales-for-your-training-business) Standing out in the competitive world of [personal training and fitness coaching](https://www.bridgeathletic.com/personal-trainer) requires more than just skill—it takes the right strategies. Between managing your current clients, designing programs, and marketing your services, finding the time to grow your business can feel overwhelming. But what if there was a way to attract more clients and drive sales without adding hours to your already-packed schedule? In this guide, we’ll share five proven offers that personal trainers can use to bring in new clients, boost revenue, and take their business to the next level. These strategies are designed to help you maximize your impact while keeping your workload manageable, so you can focus on what you do best—helping people achieve their fitness goals. [Read More](https://blog.bridgeathletic.com/4-proven-offers-to-attract-clients-and-boost-sales-for-your-training-business) [Coaching Tips](https://blog.bridgeathletic.com/topic/coaching-tips) [Product/Features](https://blog.bridgeathletic.com/topic/product-features) ## [BridgeAthletic Raises Strategic Growth Capital and Acquires Game Plan](https://blog.bridgeathletic.com/bridgeathletic-raises-strategic-growth-capital-and-acquires-game-plan) By [BridgeAthletic](https://blog.bridgeathletic.com/author/bridgeathletic) on May 14, 2024 - [Tweet](https://twitter.com/share) [![](https://blog.bridgeathletic.com/hubfs/Bridge__GP-blog-banner-2.png)](https://blog.bridgeathletic.com/bridgeathletic-raises-strategic-growth-capital-and-acquires-game-plan) Today we are very excited to announce the closing of a strategic growth capital investment and the acquisition of [Game Plan](https://www.wearegameplan.com/), the leading learning management system built to serve athletic organizations and teams. The combination of BridgeAthletic and Game Plan offers the industry's first integrated athlete development solution trusted by every major professional sports league and more than 10,000 sports teams and tactical groups globally.  [Read More](https://blog.bridgeathletic.com/bridgeathletic-raises-strategic-growth-capital-and-acquires-game-plan) [Company News](https://blog.bridgeathletic.com/topic/company-news) ## [How Train 4 The Game Decreased Coach Burnout with Automation in BridgeAthletic](https://blog.bridgeathletic.com/how-train-4-the-game-decreased-coach-burnout-with-bridgeathletic) By [BridgeAthletic](https://blog.bridgeathletic.com/author/bridgeathletic) on November 02, 2023 - [Tweet](https://twitter.com/share) [![](https://blog.bridgeathletic.com/hubfs/AdobeStock_299565472.jpeg)](https://blog.bridgeathletic.com/how-train-4-the-game-decreased-coach-burnout-with-bridgeathletic) Train 4 The Game is a renowned training center with a rich legacy of excellence, spanning over two decades of operation in Austin, Texas. They bring together a team of coaches with an impressive total of over 120 years of combined coaching experience. This esteemed group has successfully trained over 800 professional and college athletes to reach the pinnacle of their performance and guided thousands of individuals in their journey to regain full mobility after minor and major injuries. Additionally, they've helped numerous clients achieve their goals in weight loss and strength gain.   What sets Train 4 The Game apart is their team of coaches, all experts in Applied Functional Science, with bachelor's degrees in exercise science, and several holding master's degrees in exercise physiology. This level of expertise ensures that every client, ranging from age 9 to 92, receives personalized and top-tier training. [Read More](https://blog.bridgeathletic.com/how-train-4-the-game-decreased-coach-burnout-with-bridgeathletic) [Coaching Tips](https://blog.bridgeathletic.com/topic/coaching-tips) ## [Minimize Pain and Amplify Progress with FMS](https://blog.bridgeathletic.com/minimize-pain-and-amplify-progress-with-fms) By [BridgeAthletic](https://blog.bridgeathletic.com/author/bridgeathletic) on October 17, 2023 - [Tweet](https://twitter.com/share) [![](https://blog.bridgeathletic.com/hubfs/29833-1.jpeg)](https://blog.bridgeathletic.com/minimize-pain-and-amplify-progress-with-fms) This post has been adapted from a more detailed article that appears in BridgeAthletic’s new ebook called “Raising the Bar: How World-Class Coaches Elevate Their Programming”. You can [download the complete eBook](https://info.bridgeathletic.com/raising-the-bar-ebook-download)for free to get tips and advice from experts at Exos, FMS, Hyperice, Results Fitness, and more. [Read More](https://blog.bridgeathletic.com/minimize-pain-and-amplify-progress-with-fms) [Coaching Tips](https://blog.bridgeathletic.com/topic/coaching-tips) ## [Simple Rules for Better Soft Tissue Care & Improving Mobility](https://blog.bridgeathletic.com/simple-rules-for-better-soft-tissue-care-improving-mobility) By [BridgeAthletic](https://blog.bridgeathletic.com/author/bridgeathletic) on August 31, 2023 - [Tweet](https://twitter.com/share) [![](https://blog.bridgeathletic.com/hubfs/Hyperice-Hypervolt-Arm--1600.jpg)](https://blog.bridgeathletic.com/simple-rules-for-better-soft-tissue-care-improving-mobility) This post has been adapted from a more detailed article that appears in BridgeAthletic’s new ebook called “Raising the Bar: How World-Class Coaches Elevate Their Programming”. You can [download the complete eBook](https://info.bridgeathletic.com/raising-the-bar-ebook-download)for free to get tips and advice from experts at Exos, FMS, Hyperice, Results Fitness, and more. [Read More](https://blog.bridgeathletic.com/simple-rules-for-better-soft-tissue-care-improving-mobility) [Coaching Tips](https://blog.bridgeathletic.com/topic/coaching-tips) ## [Going Beyond the Basics with Your Program Design Process](https://blog.bridgeathletic.com/big-picture-programming-tips-results-fitness) By [BridgeAthletic](https://blog.bridgeathletic.com/author/bridgeathletic) on June 20, 2023 - [Tweet](https://twitter.com/share) [![](https://blog.bridgeathletic.com/hubfs/AdobeStock_299565472.jpeg)](https://blog.bridgeathletic.com/big-picture-programming-tips-results-fitness) Craig Rasmussen, the Director of Coaching and Programming at Results Fitness, brings a fresh perspective to program design. Unlike many trainers who start with exercises and work backward, Rasmussen believes in taking a macro-to-micro approach, beginning with the big picture and working down to individual training sessions. In this post, we will explore three key steps from Rasmussen's program design process that result in better outcomes and more satisfied clients. [Read More](https://blog.bridgeathletic.com/big-picture-programming-tips-results-fitness) [Coaching Tips](https://blog.bridgeathletic.com/topic/coaching-tips) ## [Rethinking Linear Periodization for Optimal Client Performance](https://blog.bridgeathletic.com/rethinking-linear-periodization-a-better-approach-for-clients) By [BridgeAthletic](https://blog.bridgeathletic.com/author/bridgeathletic) on June 18, 2023 - [Tweet](https://twitter.com/share) [![](https://blog.bridgeathletic.com/hubfs/EXOS-Bridge-0102.jpg)](https://blog.bridgeathletic.com/rethinking-linear-periodization-a-better-approach-for-clients) When it comes to strength training, there is a common belief that linear periodization is the key to success. However, James Dabbs, the owner of Dabbs Fitness in London, challenges this traditional approach. Drawing from his personal experience as a former professional soccer player and his research in the field, Dabbs advocates for a non-linear periodization approach. In this blog post, we will explore Dabbs' journey, his findings, and how he applies non-linear periodization at Dabbs Fitness. [Read More](https://blog.bridgeathletic.com/rethinking-linear-periodization-a-better-approach-for-clients) [Coaching Tips](https://blog.bridgeathletic.com/topic/coaching-tips) [All posts](https://blog.bridgeathletic.com/all) [Next](https://blog.bridgeathletic.com/author/bridgeathletic/page/2) ### **ABOUT US** As Olympians, professional athletes, and coaches, we understand the work it takes to achieve your goals. Having seen first-hand the difference access to great coaching can make, we want to make that competitive advantage available to every athlete, everywhere. That's why we are bringing you unrivaled technology and training content to get you ready for wherever your athletes take you.  ### Subscribe to Email Updates ### Recent posts ### Posts by Topic - [Performance Trends (276)](https://blog.bridgeathletic.com/topic/performance-trends) - [Sports Technology (142)](https://blog.bridgeathletic.com/topic/sports-technology) - [Coaching Tips (128)](https://blog.bridgeathletic.com/topic/coaching-tips) - [News (81)](https://blog.bridgeathletic.com/topic/news) - [Powering Performance (79)](https://blog.bridgeathletic.com/topic/powering-performance) - [Training Tips (78)](https://blog.bridgeathletic.com/topic/training-tips) - [Competition (54)](https://blog.bridgeathletic.com/topic/competition) - [Nutrition (40)](https://blog.bridgeathletic.com/topic/nutrition) - [Recovery (34)](https://blog.bridgeathletic.com/topic/recovery) - [Company News (21)](https://blog.bridgeathletic.com/topic/company-news) - [Travel (16)](https://blog.bridgeathletic.com/topic/travel) - [Team Development (15)](https://blog.bridgeathletic.com/topic/team-development) - [Swimming (13)](https://blog.bridgeathletic.com/topic/swimming) - [Conferences (12)](https://blog.bridgeathletic.com/topic/conferences) - [Volleyball (11)](https://blog.bridgeathletic.com/topic/volleyball) - [Programming Research (9)](https://blog.bridgeathletic.com/topic/programming-research) - [Water polo (9)](https://blog.bridgeathletic.com/topic/water-polo) - [Product/Features (8)](https://blog.bridgeathletic.com/topic/product-features) - [Soccer (8)](https://blog.bridgeathletic.com/topic/soccer) - [sleep (8)](https://blog.bridgeathletic.com/topic/sleep) - [Tactical Performance (6)](https://blog.bridgeathletic.com/topic/tactical-performance) see all Search the blog Search © 2023 BridgeAthletic - - - -