Today we are very excited to announce the closing of a strategic growth capital investment and the acquisition of Game Plan, the leading learning management system built to serve athletic organizations and teams. The combination of BridgeAthletic and Game Plan offers the industry's first integrated athlete development solution trusted by every major professional sports league and more than 10,000 sports teams and tactical groups globally.
The industry-defining athlete development platform created by the combination of BridgeAthletic and Game Plan was facilitated by strategic growth capital led by W3, a Colorado-based family office with a history of investing in category-leading sports and fitness companies. The growth capital will enable BridgeAthletic to fully integrate Game Plan’s learning management system while also expanding upon BridgeAthletic’s best-in-class technology and algorithmic engine. This resulting integrated solution combines training and online learning to create a data-influenced athlete development continuum defined as "Train, Learn, Adapt."
“I am truly excited to welcome Game Plan and its team to BridgeAthletic. Our interest in Game Plan was fueled by the needs of our community. We believe that combining training and education into one platform will be the game-changing experience our industry is seeking, enabling athletes worldwide to enhance their performance,” said Fadi Zoghzoghy, CEO and Co-Founder, BridgeAthletic.
We’ll have more exciting updates in the coming weeks and months. For more information on the combination of BridgeAthletic and Game Plan, please visit https://info.bridgeathletic.com/gameplan.