4 Easy Steps to Launch and Sell a Holiday Fitness Program with Bridge

The holiday season offers a unique opportunity for personal trainers to reach more clients and boost revenue. But other  commitments over the holiday season can make it difficult to find the time to create programs, promote them, and ultimately deliver them to clients. The reality is that  creating and launching a new program doesn’t have to be time-consuming or complicated. With Bridge, you can build a high-quality, 4-week holiday fitness program in just one day and have it ready to sell directly through the Bridge online store—fast, efficient, and completely hassle-free.

In this guide, we’ll show you just how easy it is to design a program that appeals to clients looking to stay active during the holidays. 

Why the Holidays are the Perfect Time to Launch a Training Program

The holiday season brings a unique mix of challenges and opportunities for both clients and trainers. For many clients, staying active becomes harder amidst holiday travel, family gatherings, and packed schedules. However, the desire to stay fit and maintain wellness doesn’t disappear—in fact, it often intensifies. This creates an ideal opportunity for trainers to step in with accessible, results-driven programs that fit seamlessly into clients’ holiday routines.

For trainers, the holidays also represent a valuable revenue opportunity. Clients are motivated to invest in a program that keeps them accountable and on track, even when routines are disrupted. And thanks to Bridge’s efficient program design tools and online store, launching a new program doesn’t have to take a significant amount of time. You can quickly create, customize, and publish a professional-quality workout program that brings in extra income and new clients without demanding your own holiday hours.

In short, the holiday season is the perfect time to meet client demand with a program that’s quick to build, easy to sell, and designed to keep clients engaged—all while helping you grow your business.

1. Choose Your Program Focus and Goals

Building a holiday workout program begins with choosing a focus that will appeal to a broader audience and help attract new clients. Consider the unique fitness needs people have and the challenges people face with their fitness during the holiday season—many are looking for ways to stay active despite busy schedules, travel, or reduced gym access. Here are a few popular themes to inspire your program:

Holiday Fitness Maintenance:

A program designed to help clients maintain strength and endurance, even with limited equipment, ideal for those who don’t want to lose progress over the holidays.

Stay Active at Home:

Perfect for individuals traveling or staying away from the gym, with bodyweight exercises and mobility routines they can do anywhere.

Quick Workouts for Busy Schedules:

A series of efficient, high-intensity workouts that deliver results in 20-30 minutes, great for people juggling holiday commitments.

Once you’ve chosen a theme for your program and who the individuals that you would like to target, the next step is to get your programs built! 

2. Quickly Build and Customize your Program

Now that you have a theme for your program, it’s time to build the workouts. If you’ve spent your time building workout programs with spreadsheets, or some of the cookie-cutter workout apps out there, you already know there is nothing quick and easy about building a workout program! 

Using the Bridge program builder, you can bust out new workout programs and have them ready for purchase in just a couple hours. Below are a few tips and tricks on building your holiday workout programs and getting them ready for purchase quickly.

Leverage Templates:

As personal trainers and fitness professionals, we all know that one of the hardest things to do is start! When it comes to building a program, staring at a blank spreadsheet or trying to adopt a new piece of technology can be intimidating. Leverage previously created programs that you’ve used for other clients as a starting point to get the process going. 

With Bridge, our partnership with Exos unlocks over 300 workout templates tailored to different fitness goals and skill levels. Simply select a template, adjust as needed, and you’ll have a professional-looking workout ready in minutes.

Drag-and-Drop Customization:

Use Bridge’s intuitive drag-and-drop functionality to adjust exercises, set durations, and intensity levels. This flexibility allows you to tailor each workout to meet different client needs, whether it’s a high-intensity session, a strength-maintenance workout, or a recovery-focused day.

Ensure a Balanced Approach:

Aim to include a mix of strength, cardio, and mobility exercises to keep clients engaged and well-rounded in their fitness journey throughout the holiday season.
With Bridge, even a fully customized program can be designed in just a few hours, leaving you more time to focus on connecting with clients and growing your business.

3.  Set Up Your Workout Program for Seamless Access and Sales in the Bridge Online Store

Now that your program is ready, it’s time to make it accessible to new clients and start selling them to the masses online! If you’re not a web developer or “techy” person this can seem like a huge lift. The good news is that tools like BridgeAthletic can make the process of selling your programs a breeze. Here’s how it works:

Publish your program online:

Using the Bridge online store, you can quickly publish your newly designed program and have it ready for the public to purchase in just a few minutes. 

Add Program Details and Pricing:

Write a short, compelling description that highlights the benefits of the program, like convenience and effectiveness, and price it attractively. You might also consider offering a special holiday rate or discount to encourage new clients to try it out.

Deliver the Program:

Once the program has been purchased by your new clients, leverage the power of technology to deliver the program to your clients. When programs are purchased on your branded online store through Bridge, the program is delivered immediately to your clients phone via the BridgeAthletic mobile application.

By following these steps, you’ll have a holiday-themed program ready to sell in the Bridge online store, allowing you to reach a new audience and grow your business—without adding extra hours to your holiday season.

Watch this quick video on setting up your program for sale in BridgeAthletic.

4. Engage and Retain your Clients

Launching your holiday program is just the beginning—keeping your clients engaged and motivated throughout the program is what drives results and builds loyalty. Bridge’s messaging tools make it easy to stay connected with your clients and provide them with a professional, hands-on experience even if you cannot physically be in the gym with them every day.

Here are a few ways to use messaging to engage your clients effectively:

Weekly Updates:

Send reminders at the start of each week to encourage participation and keep clients on track.

Motivational Messages:

Share quick wins, program milestones, or general encouragement to keep your clients inspired.

Real-Time Feedback:

Answer questions or provide support when clients need clarification, showing them that you’re invested in their success.

Continue Selling:

Reach out with other program options to retain this client past the holidays. 

Actively seeking feedback and staying in contact with your clients not only helps you create better programs but also demonstrates your commitment to providing a high-quality, client-centered experience. This fosters loyalty and encourages repeat purchases, helping you grow your personal training business.

Start Building Programs with Bridge Today!

As a personal trainer, the holidays don’t have to be a slow season for your business. By following these tips, you can create and sell a professional 4-week fitness program in just one day, helping you expand your audience, boost revenue, and provide real value to clients looking to stay active during the busiest time of the year.

Ready to take the first step? Sign up for a 30-day free trial of Bridge and see just how easy it is to build, launch, and sell your next workout program.