4 Proven Offers to Attract Clients and Boost Sales for Your Training Business

Standing out in the competitive world of personal training and fitness coaching requires more than just skill—it takes the right strategies. Between managing your current clients, designing programs, and marketing your services, finding the time to grow your business can feel overwhelming. But what if there was a way to attract more clients and drive sales without adding hours to your already-packed schedule?

In this guide, we’ll share five proven offers that personal trainers can use to bring in new clients, boost revenue, and take their business to the next level. These strategies are designed to help you maximize your impact while keeping your workload manageable, so you can focus on what you do best—helping people achieve their fitness goals.

1. Promo Codes and Discounts on Programs

Promo codes are a tried-and-true way to catch the attention of both new and existing clients. Everyone loves a deal, and offering discounts creates a sense of urgency that encourages people to act quickly. Whether it’s a seasonal promotion on a workout program for the holidays or an exclusive offer for first-time clients, a well-timed discount can help you attract more buyers and boost your program sales.

Why It Works

Promo codes tap into the psychology of urgency and exclusivity. Limited-time discounts motivate clients to take action now rather than putting off their decision. For new clients, a promo code provides an easy, low-risk way to try your services. For existing clients, it’s a chance to test out new offerings or commit to provide an added incentive for being a repeat buyer of your programs.

Tips for Success

🎄 Offer Seasonal Discounts:

Create a holiday-themed promo code like “FIT10” for 10% off or “HOLIDAY25” for $25 off your program. Seasonal offers feel timely and relevant, increasing engagement.

📣 Promote Across Multiple Channels:

Share your promo code through email campaigns, social media posts, and direct messages. Tailor your messaging to the platform—make it visual and fun for Instagram, while being concise and actionable in email.

📆 Set an Expiration Date:

Create urgency by making your promo code time-sensitive. For example, a 72-hour flash sale where the discount code is only valid during that window. This can be a great way to encourage people to take action quickly and get a quick boost of new sales and clients!

Follow along with this short video on creating a campaign with promo codes in BridgeAthletic→

2. Offer a Sample or Free Trial Program

Sometimes the best way to attract new clients is to let them experience your programs firsthand. A free or sample workout program can help you build trust, showcase your expertise, and demonstrate the fitness results that you can help your clients achieve. By giving potential clients a taste of what you offer, you encourage people who may be on the fence or not yet ready to purchase a program to give it a shot! As long as the experience is great and you provide exceptional value, you can expect to convert these “tire kickers” into paying clients.

Tips for Success

💪 Create a Short, Impactful Program:

Design a 3-day trial or “Starter Pack” that showcases your coaching style and provides noticeable results in a short time. Keep it focused, achievable, and appealing to a broad audience.

📲 Collect Leads:

Require an email address or sign-up form to access your sample program. This not only helps you grow your contact list but also gives you a way to follow up with potential clients for future offers.

🌟 Highlight What Makes You Unique:

Use the sample program to demonstrate what makes your training stand out. Whether it’s personalized support, innovative workouts, or measurable results, make sure your strengths and professionalism shine through.

Looking for a way to build out sample programs and provide the same training experience as professional athletes and trainers? Try Bridge free for 30 days.

Set up a sample program to share with this tutorial→

3. Create Program Bundles and Resources

When it comes to marketing your programs, bundling is a powerful way to increase perceived value and encourage your clients to invest in your programs. So what exactly is bundling? Put simply, bundling involves adding complementary offerings or “bonuses” to your programs.

Bundles and bonuses are appealing because they feel like a deal…and who doesn’t like a deal? Clients see the added value of multiple services or products offered together at a lower combined cost than if purchased individually. This not only increases the likelihood of larger purchases but also strengthens their overall experience, giving them more tools and resources to achieve their goals.

Tips for Success:

🔗 Combine Complementary Offerings:

Pair your program with items or services that enhance the original program's value. Below are a few examples that we’ve seen be successful:

• Add a recipe guide or meal plan template to a weight-loss program.
• Include a 1:1 consultation with a training plan for more personalized guidance.
• Offer a bonus e-book in PDF format, such as a mobility or recovery guide, to complement a strength program.

💸 Incentivize the Bundle:

Offer a discounted price for bundled purchases. For example, a client might save 20% when buying a program and a consultation together. Be sure to provide the total value of all the items so your prospective clients get a clear picture of what the price would be if the items were sold individually.

💎 Keep it Relevant:

Ensure the bundle’s components align with your clients’ needs and goals. Thoughtfully paired items or services will feel valuable, not random.

Watch this quick video on launching a bundled offer in BridgeAthletic →

4. Create a Limited-Time Challenge

Looking for a way to spark some excitement and build some community around your programs?  Limited-time challenges are a great way to engage potential clients, foster a sense of community, and create urgency that drives sign-ups. They offer participants a clear goal and timeline, making the program both achievable and rewarding.

Challenges tap into the power of group motivation and accountability. By creating a time-sensitive opportunity, you encourage participants to take action quickly, while the group dynamic keeps them engaged throughout the challenge. Plus, a well-run challenge positions you as a leader and expert, increasing trust and credibility with your clients.

Tips for Success

🏁 Design a Goal-Oriented Program:

Create a short, focused challenge that helps participants achieve a specific outcome. Examples include:

• A “4-Week Transformation Challenge” for fitness beginners.
• A “Holiday Hustle” program to maintain activity during the holidays.
• A “Mobility Reset” challenge to focus on recovery and flexibility.

⏳ Promote It as a One-Time Opportunity:

Use messaging that emphasizes exclusivity, like “limited spots available” or “only 10 spots left.” This creates urgency and encourages quick sign-ups.

💬 Engage Participants Throughout:

Send weekly updates, tips, or encouragement to keep participants motivated and on track. Regular communication fosters a sense of connection and accountability.

By running a limited-time challenge, you not only attract new clients but also create a community experience that keeps participants coming back for more. Challenges are a win-win, helping clients achieve results while driving sign-ups and revenue for your business.

Grow Your Training Business with Bridge

The strategies outlined in this guide are designed to help you attract more clients, boost your revenue, and build a thriving personal training business. From offering exclusive promo codes to running limited-time challenges and pre-selling programs, these actionable tips make it easier than ever to grow your audience and drive sales.

​​With Bridge, implementing these strategies becomes even simpler. Bridge provides the tools you need to design, promote, and sell your programs seamlessly, all while saving you time and providing a professional training experience for your athletes and clients.

Ready to launch a campaign? These tutorial videos will guide you through the process.